Digital ads are on the rise in the United States, but they’re also the target of much of the ire from regulators.
And they’re not helping.
And it’s costing businesses.
The latest: The Securities and Exchange Commission is considering a proposal that would allow businesses to run digital ads on the digital wall clocks.
WSJ’s Nick Fann explains why that’s a big deal and what regulators should be doing about it.
WSj’s Matt Friedman reports on the SEC’s proposal.
Read moreThe idea behind this proposal is to provide regulators with more power to police digital advertising, including what kind of content can and can’t be shown and who can and cannot run ads on it.
Under the proposal, companies would have to submit a plan for the types of content they’d like to display, and how they’d structure the ads and how to display them.
The proposal would also require those companies to be transparent about what types of ads they’re running, including where they’re coming from, how many viewers they’re getting and how many clicks they’re generating.
In addition to those requirements, the proposal would require companies to post their advertising data online.
If they don’t comply, the SEC would seek to compel them to do so.
The idea is to allow regulators to identify the types and content of ads that are being run on digital wall-clock displays, as well as the types, content and timing of them.
Under the proposal , a company would also have to post an advertisement that is more than three minutes in length, and the length of the ad would need to be less than three seconds.
The ad would also need to clearly identify the company that’s the buyer of the digital ad, so that regulators know what they’re looking for.
The proposal would create a new category of digital ad.
That’s a category that could include advertising that’s more than two minutes in duration.
If the ad is more that two minutes long, the agency could require a company to post it as a new type of digital advertisement, but only if it’s shown in the appropriate way.
And the agency would have the authority to force a company not to display an ad in that category.
The idea is that these ads would be viewed by the public.
But regulators are also considering the idea of requiring the placement of ads in areas where they can’t easily be seen, like the internet’s default search results.
A company that displays ads in those places could be fined up to $50,000, according to a proposal filed by the SEC last week.
Understandably, some people are concerned that these changes could give companies too much power.
A number of big companies have filed suit to block the proposal.
A group of digital ads producers, including Adelstein Media, Adelson Media and Adweek, filed a letter to the SEC, saying that the proposal “could allow for significant unfair competition in online advertising.”
But the company behind these ads, Adelfield Media, said the proposal is “compelling, in-depth, and necessary” and would “enhance consumer trust in the integrity of online advertising and the advertising industry as a whole.”
Adelstein said that it’s a “vital industry for advertisers and marketers” and that it would be a “major win for consumers and online ad platforms.”
It added that it is “unlikely that [it] will be able to survive a regulatory framework that restricts and controls the types [of ads] that can be placed on online platforms.”
Advertising on digital walls is an increasingly popular way for businesses to sell digital products and services.
A study from Nielsen found that digital ads accounted for 23 percent of total online sales in 2016, with digital advertising being the most popular type of ad.
It’s a significant part of the way many businesses have built online advertising.
But it’s not the only way advertisers advertise online.
In fact, the internet has made it so that there are now hundreds of ways for advertisers to target consumers to display ads, even if those ads are not on the internet.
This makes it easier for big businesses to target people who don’t have a choice in the advertising market, or those who do.
In the digital advertising space, there’s a whole new class of ad companies and ad tech companies, including ones like adblock.com, that are developing a new kind of online ad platform that could be a major part of an advertising-related overhaul.
The issue here is that the regulators want to do more than just watch how ad companies advertise online, though.
They want to take a closer look at how companies are spending their money on digital ads, and they want to know what the industry thinks about it, too.
A new group of ad experts has called for greater scrutiny of online ads.
The group is called the Digital Advertising Alliance, and it’s formed after the recent controversy over online ad-blocking.
In February, a group of prominent digital ad experts including former FTC chairman John Malone and former Attorney General Eric